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Cookies

About ‘cookies’ and similar technology

A “cookie” is a small, often encrypted text file, located in your web browser directory. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well.  Cookies are often used by web pages to help users navigate their websites efficiently and perform certain functions within the page or login.

Similar technologies such as pixel tags (also known as beacons and clear GIFs) are also used to measure the success of email communications.

Each website can send its own cookie to your web browser if your browser preferences allow it. Similar technologies are also often used within emails to understand whether the email had been read and if any links have been clicked.

We use this information to track your movements through Our website, to find out how it is being used and to assess its usefulness. Personal information about you is not collected during the tracking process.

Internet browsers normally accept cookies by default.  However, it is possible to set an internet browser to reject cookies.  By using Our website you are consenting to Our use of cookies unless you set your internet browser to reject cookies.

You can disable the cookies that We attach if your browser supports this. For further information on how to do this, please refer to www.allaboutcookies.org. However, you should bear in mind that if you exercise this option, you may be unable to use some of Our on-line services.

The Cookies we use

Below We have described the main cookies and similar technologies We use and what We use them for:

Operationally Necessary. We use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behaviour, prevent fraudulent activity and improve security; or that allow you to make use of our functions such as shopping-carts, saved search, or similar functions.

Performance. We use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools; For example we use a tracking mechanism so we can monitor and improve the marketing emails we send you. This involves attaching a piece of code to each marketing email which is sent by Dancewear Central.

We also use Google Analytics which are used widely by websites to collect information about how website visitors use a site. We use Google Analytics cookies to collect information about how users use Our website and to improve Our website. Google Analytics collect information in an anonymous form and will not allow Us to identify you or collect any personal information about you. Google Analytics do not track your internet activity after leaving Our website.

Functionality. We use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites;

Advertising or Targeting.  We use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites.  This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement.

Hyperlinks and third party cookies. Dancewear Central websites may contain hyperlinks to websites owned and operated by third parties and buttons and content from social media sites such as Facebook, Twitter and YouTube. Social media cookies enable you to share content from Our website with your social media networks

These third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) have their own privacy policies, and may also use cookies,. These cookies are likely to be analytical/performance cookies or targeting cookie. Their policies will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.