Dancewear Central

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Marketing Tips for Dance Schools and Dance Schools

Marketing Tips for Dance Schools and Dance Schools So you’ve done it! You’ve finally set up your own dance school. All that hard work and you’ve got classes running, students signed up and you’re running things the way you always wanted to. Congratulations! But what next? Growing your business will depend on marketing your dance school to the right audiences with the right messaging. So here’s our advice on marketing for dance teachers. Marketing Your Dance School – The DIY Way You could, of course, bring in the professionals. Agencies... Read More

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Meet our model – Interview with English National Ballet’s Precious Adams

Want to know more about life as a professional ballerina? We recently caught up with English National Ballet’s First Artist Precious Adams about her life as a professional ballerina. Read on to find out more; What performances/tours have you been involved in over the last year or so? I have performed Macmillan’s Song of the Earth in a mixed program with La Sylphide in the U.K. National tour, Elite Syncopations and Song of The Earth again at the Royal Opera House, Nutcracker at the London Coliseum, a mixed bill at... Read More


WIN tickets to MOVE IT 2019

Dancewear Central is giving 2 dancers the chance to win 2 Saturday or 2 Sunday day passes to this year’s MOVE IT, the UK’s biggest dance event. We have 2 day passes to give away for MOVE IT 2019 on Saturday 9th March and 2 day passes for Sunday 10th March 2019, taking place at the ExCel in London. And it couldn’t be simpler to enter… How to enter our competition Look out for our MOVE IT competition posts on our Facebook and Instagram pages Follow our Facebook and/or pages... Read More

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Meet our model – Interview with Royal Ballet First Soloist, Tierney Heap

We recently caught up with Royal Ballet First Soloist Tierney Heap about her day-to-day life as a professional ballerina. Read on to find out more; How often did you dance when you were younger? I started dancing at the age of two, and I had a few dance classes a week, possibly tree hours a week. I trained in lots of styles when I was younger: song and dance, tap, ballet, jazz, modern and character. How long have you been a professional ballerina? I’ve been at the Royal Ballet company... Read More

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Ballet Statistics UK – Arts Council Ballet Funding in England

Arts Council Ballet Funding in Decline English ballet organisations who rely on Arts Council funding to operate could very well have felt the pinch in recent years, as data we obtained under the Freedom of Information act confirms a significant drop in funds invested. We requested information from Arts Council England about the total funding allocated to ballet organisations going back several years and then also for information around funding for specific organisations. Here are the findings: Total Arts Council Funding into Ballet Year Arts Council England Funding to Ballet... Read More

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Tap Shoes: A Buying Guide

Choosing the right tap shoes can be confusing with so many choices available. Read ahead for some helpful advice and tips. Did you know that some tap dancers refer to themselves as musicians and their tap shoes as musical instruments? And so, just as a violinist would want the best quality sound from their violin, it’s important to choose the correct tap shoes. One of the most important elements of a tap shoe is the plates, but there are many other factors to consider when buying tap shoes, too: they... Read More

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Dancewear Central is giving one lucky person the chance to win a pair of tickets to see the Strictly Come Dancing Live Tour at The O2 Arena in London in February. How to enter our competition Look out for our Boxing Day Strictly Come Dancing Live Tour competition posts on our Facebook and Instagram pages Like the post and tag/comment with who you’d like to take with you Share your Strictly Come Dancing dance inspired photos and videos The winner of the pair of tickets will be randomly selected and contacted after 9am on Tuesday 8th January 2019.       ... Read More

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The rise of adult ballet classes

The 5 main benefits of adult ballet classes Ballet is often thought of as an activity primarily enjoyed by children, teenagers and young adults – however, ballet can be enjoyed by people of all ages. Adult ballet is popular because of its many benefits, and it attracts a wide range of people. Some may have danced as a child or might even be ex-professional dancers. However, adult ballet always has a significant attraction for people who, for one reason or another, never had the opportunity to dance as a child.... Read More

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Best Dance Schools in the UK – A Guide

The UK’s Best Dance Schools – A Guide Each year, thousands of children from across the world audition for full-time ballet schools and colleges. We are fortunate in the UK to have some of the best training available in the world, producing top-class dancers. Applying for and choosing ballet schools can be difficult and expensive – even before the lengthy audition processes. The application process for ballet schools usually involves sending in an application form, audition fee and photographs in certain ballet positions. From here, applicants are offered an initial... Read More


*NOW CLOSED* Win a £150 cinema gift voucher for your dance school

We are so excited about the launch of The Nutcracker and the Four Realms so have decided to give away an amazing prize! We’re giving you the chance to win a £150 cinema gift voucher for your dance school! All you need to do is like our competition post on Facebook or Instagram, tag your dance school (or comment with the dance school name and town) and tell us why you love dancing there. The winner will receive a £150 cinema voucher on behalf of their dance school, for either... Read More